THE PROCESS

Including and defining:
– Point of departure
– Vision for future value creation
– Generation of new ideas
– Business challenges mapping
– Innovation concepts ideas
– Concept short-list selection

Output: Selection of products/application concepts for concept development in line with product portfolio vision and strategy.

Including and defining:
– Ideation
– User perspective analysis
– Concept clustering
– Concept prioritizing, selecting “the one”
– Capability mapping
– Requirement specification

Output: Concept definitions with set requirements.

Including and defining:
– Value proposition design
– Business modelling
– Valuation of value added
– Risk assessment
– Business case creation

Output: Business Case decision basis

Including and defining:
– Date of completion
– Activities
– Time estimations
– Resource planning

Output:Time plan with set activities to meet stakeholder targets

Including and defining:
– A complete project plan
– Clear split of responsibilities
– Budget
– Steering process
– Project team

Output: Project time plan and commercial contract to initiate project.